Privacy Policy

Effective Date: November 4, 2026

5.1 Introduction

Sweet Affairs (NTN: 3912228-0, operating as Sweet Affairs Cafe) ("we," "our," or "us") is committed to protecting the privacy and security of your personal data in compliance with applicable laws of Pakistan, including the Prevention of Electronic Crimes Act, 2016 (PECA) and the Electronic Transactions Ordinance, 2002. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit www.sweetaffairs.com.pk or place an order online.

5.2 Information We Collect

When you browse our website or place an order, we collect the following types of information:

Personal Identification & Contact Data: Full name, mobile/landline phone number, email address, and physical delivery address.
Order & Transaction Details: Items ordered, order history, special dietary/delivery instructions, billing details, and payment method selected.
Payment Information (Processed via DirectPay): When you pay online via Debit/Credit Card or digital payment channels, your payment transaction is encrypted and processed directly by DirectPay, our authorized payment gateway partner. Sweet Affairs does not store your full credit/debit card numbers, PINs, or CVV codes on our servers.
Technical & Usage Data: IP address, browser type, device identifiers, cookies, and browsing activity on www.sweetaffairs.com.pk to optimize site performance and user experience.

5.3 How We Use Your Information

We use your personal data for the following legitimate business purposes:

To process, prepare, and deliver your food and beverage orders accurately.
To communicate order confirmations, dispatch updates, rider coordination, and refund/voucher resolutions via phone, SMS, WhatsApp, or email.
To verify customer identity for in-person refund collection at our Gulberg II branch or online voucher redemption.
To improve our menu offerings, website functionality, and customer service.
To send promotional updates, seasonal menu launches, and exclusive offers (only where you have opted in; you may unsubscribe at any time).
To detect and prevent fraudulent transactions and comply with FBR tax and legal obligations under Pakistani law.

5.4 Data Sharing & Third-Party Disclosure

We do not sell, rent, or trade your personal information to third parties. We only share necessary data with trusted service providers strictly to fulfill your order:

Delivery Personnel & Logistics Partners: Your name, address, and phone number are shared with our delivery riders to complete your delivery.
DirectPay & Partner Banks: Transaction data is shared with DirectPay and acquiring banks in Pakistan to securely process online payments, verify transactions, and prevent fraud.
Technology & E-Commerce Hosting Providers: Platform providers hosting our online ordering system under strict confidentiality obligations.
Legal & Regulatory Authorities: When required by law, court order, tax authorities (FBR), or regulatory bodies in Pakistan.

5.5 Cookies & Social Media Pixels

Our website uses cookies and similar tracking technologies (including analytics, Meta/Facebook pixels, and TikTok pixels linked to our official social media channels) to keep items in your cart, remember your preferences, analyze site traffic, and measure the effectiveness of our digital marketing campaigns. You can disable cookies through your browser settings, though some features of the online ordering platform may not function properly without them.

5.6 Data Security & Retention

We implement industry-standard technical, administrative, and physical security measures (including SSL encryption and PCI-DSS compliant payment routing via DirectPay) to protect your personal data against unauthorized access, alteration, or disclosure. We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with tax, accounting, and legal requirements in Pakistan.

5.7 Your Rights & Contact Us

You have the right to request access to, correction of, or deletion of your personal data held by us, or to opt out of marketing communications at any time. To exercise these rights or for any privacy-related inquiries, please contact us at:

Registered Legal Entity: Sweet Affairs (Sweet Affairs Cafe)
NTN: 3912228-0
Address: 2 A/P, Sir Syed Road, Gulberg II, Lahore, Pakistan
Mobile / WhatsApp: +92 311 1555508
Landline: +92 42 35712066
Email: sweetaffairs90@gmail.com
Website: www.sweetaffairs.com.pk
Instagram / TikTok: @sweet_affairs_official
Facebook: facebook.com/sweetaffairs.com.pk

5.1 Introduction

5.2 Information We Collect

When you browse our website or place an order, we collect the following types of information:

Personal Identification & Contact Data: Full name, mobile/landline phone number, email address, and physical delivery address.

Order & Transaction Details: Items ordered, order history, special dietary/delivery instructions, billing details, and payment method selected.

Payment Information (Processed via DirectPay): When you pay online via Debit/Credit Card or digital payment channels, your payment transaction is encrypted and processed directly by DirectPay, our authorized payment gateway partner. Sweet Affairs does not store your full credit/debit card numbers, PINs, or CVV codes on our servers.

Technical & Usage Data: IP address, browser type, device identifiers, cookies, and browsing activity on www.sweetaffairs.com.pk to optimize site performance and user experience.

5.3 How We Use Your Information

We use your personal data for the following legitimate business purposes:

To process, prepare, and deliver your food and beverage orders accurately.

To communicate order confirmations, dispatch updates, rider coordination, and refund/voucher resolutions via phone, SMS, WhatsApp, or email.

To verify customer identity for in-person refund collection at our Gulberg II branch or online voucher redemption.

To improve our menu offerings, website functionality, and customer service.

To send promotional updates, seasonal menu launches, and exclusive offers (only where you have opted in; you may unsubscribe at any time).

To detect and prevent fraudulent transactions and comply with FBR tax and legal obligations under Pakistani law.

5.4 Data Sharing & Third-Party Disclosure

We do not sell, rent, or trade your personal information to third parties. We only share necessary data with trusted service providers strictly to fulfill your order:

Delivery Personnel & Logistics Partners: Your name, address, and phone number are shared with our delivery riders to complete your delivery.

DirectPay & Partner Banks: Transaction data is shared with DirectPay and acquiring banks in Pakistan to securely process online payments, verify transactions, and prevent fraud.

Technology & E-Commerce Hosting Providers: Platform providers hosting our online ordering system under strict confidentiality obligations.

Legal & Regulatory Authorities: When required by law, court order, tax authorities (FBR), or regulatory bodies in Pakistan.

5.5 Cookies & Social Media Pixels

5.6 Data Security & Retention

5.7 Your Rights & Contact Us

Registered Legal Entity: Sweet Affairs (Sweet Affairs Cafe)

NTN: 3912228-0

Address: 2 A/P, Sir Syed Road, Gulberg II, Lahore, Pakistan

Mobile / WhatsApp: +92 311 1555508

Landline: +92 42 35712066

Email: sweetaffairs90@gmail.com

Website: www.sweetaffairs.com.pk

Instagram / TikTok: @sweet_affairs_official

Facebook: facebook.com/sweetaffairs.com.pk