The journey of
Nothing compares to the aroma of a freshly brewed cup of coffee, the taste of a ‘just out of the oven’ croissant or the sight of a beautifully hand crafted cake tailored to your wishes! This is what compelled The WaqarShafi Group to begin the journey of Sweet Affairs in 2011. What started off as a boutique patisserie in the heart of Lahore, Sweet Affairs is now counted amongst the best cafes in the city!
Stepping into this whimsical Cafe in Gulberg or DHA you will immediately be in awe of your surroundings and the delicious array of dishes on the menu. From a wide range of bakery products to customized cakes; from brick oven pizzas to steak; there is something on the ever-evolving menu for everyone. Fresh ingredients, an eye for detail and a passion for perfection is what makes Sweet Affairs a truly magical experience. !
Our mission is to address the consumer needs, respect suppliers and consumer rights, generate employment while providing profitable growth to our shareholders.
To emerge as market leader nationally and internationally in diversified market segments by developing brands that make our envoy.
Gaining competitive advantage through consumers friendly products.
To be one of the market leaders of diversified industrial segments in Pakistan!
To emerge as a corporate leader in terms of provision of supreme quality product and service
Working by creating values
Our shared values guide our actions and describe how we behave in the corporate culture:
Leadership: The spirit to create better future.
Commitment: With whole mind and heart.
Quality: What we make, it speaks itself.
Innovation: Experience something new every time
Have you ever turned to a friend or a book to find solace? I have and I did
only in my case
instead of turning to an hour long call to my BFF after a long day,
I turned to the kitchen! We all
have many of those days where we want to do something different with our lives. In my case, I
decided to do exactly that.!
I loved the idea of bringing delightful ingredients together and the intricacy of how different flavours
could be blended to create something quite unique. All of this, with an ingrained instinct, coupled
with my love for sweet things I created my first masterpiece. !
Being a home baker was a great place to start. I thrived on the appreciation I got from my friends
and family and that enabled me to continue evolving my technique and my skill set. What started
as a way to kill time, became something of great importance and gave me a major sense of
accomplishment! It gave my life a much needed direction and became my most faithful companion
in the hardest of times. Now, with two shops in my repertoire I stand proud knowing that I worked
very hard to get here and look forward to growing the business further and hope it continues to
bring some zest to your dining table!
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